Ill never forget seeing Elliott Sadlers terrifying end-over-end crash at Talladega in 2003 and seeing it again in every single ad for Talladega races for the next 3-4 years. Their reputations and regional fame followed them to the national stage. One-third of its viewers make more than $100k, compared to about 19 percent of the general population. A paid subscription is required for full access. +40 (724) 307.599 Lu - Vi: 9:00 - 18:00; nascar popularity graph Related:15 Rules Every NASCAR Employee Has To Follow. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. NASCAR television ratings and fan interest has been decreasing for years, and as far as I'm concerned, this is the main reason." [23] The Generation 6 cars themselves, while somewhat better received than the CoT (Generation 5) cars were at the time, have received some blow-back. They were passionately loyal fans who, even when they werent on the road, parked themselves in front of the television for every practice and qualifying session. Our map reveals all! This is a BETA experience. This is all just ultimately my opinion, but its a carefully considered one. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Statista. Photo credit: sarahstierch on Visualhunt.com / CC BY Jimmie won a lot. Prerace entertainment such as the Sprint Experience and Foxs NASCAR RaceDay TV stage are gone. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. It took time, maybe too much time, but NASCAR is finally addressing the three biggest reasons for the decline of the sport. In the early 2000s, NASCAR was soaring. NASCAR racing will go on to become. Just ten years later, there were 13 such eventsnearly half the schedule. But the sports most dedicated fans were (and are) still in the Southeast, and Southerners are loyal to the core to their heritage. The Williamses havent been to a NASCAR race since. Profit from the additional features of your individual account. Racing is still pretty danged dangerous. Comments Off on What Caused The Decline of NASCAR? This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. Formula 1 does not have a single commercial during their races on ESPN. The trajectory is good. These days, he still watches plenty of races, giving. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. 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Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. NASCAR, or the National Association for Stock Car Auto Racing, is a privately-owned American auto racing company based in Daytona Beach, Florida. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. Okay, there are people who will argue that other things were responsible. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Most die-hard fans of NASCAR are those that have followed it the longest. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. This company trains racing professionals and hosts racing events. Having followed the sport in the time frame when it began, I can offer what I believe are the real reasons for the decline of NASCAR. It was a radical change to a sport that didnt need radical changes. Voting is now open for the . Opinions expressed by Forbes Contributors are their own. We respect your privacy. moving much higher in any Top 20 list. Updated Nov 8, 2022 at 12:58pm. You only have access to basic statistics. NASCAR has lost interest in us.. Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. nascar popularity graph 46% of the average NBA team's fans are white . affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various Motorsports encompass a wide variety of classes that offernumerous choices for fans ofauto racing. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. That metric is down 16% over the last 24 months. After years of seeing its once enormous audience dwindle to almost nothing, NASCAR is finally righting the ship. NASCAR looks beyond declining attendance, TV ratings. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. Kyle Busch, NASCARs black hat, won his second title. I also think it's healthy just in terms of the interest. NASCAR is clearly falling behind other motorsports in a new era of television. The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. For the first time in over a decade and a half, they seem to be headed in the right direction. The analysis of the popular media depends upon understanding the popularity and de mand for NASCAR and to the structure and history of the sport. It was the insistent implementation of it over loud objections of fans. I wasnt the only one who noticedas this blog posts comments demonstrated. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. The Patriots domination was great for the NFL. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. The news sort of heads downhill from there. Secondly, the interaction and dynamics of the car and the drivers are intriguing when they are inches close to each other on the track. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. 1) America's weird taste in sports Reddit user droolingtortillas. For all the latest tips, predictions and special offers directly into your inbox once a week. Use Ask Statista Research Service. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. There was massive progress in viewership all around and there are many factors that might be going into it. Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch. By John Newby. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. . The problem was the tracks that replaced themnearly all of them were characterless, cookie-cutter speedways where aero package ruled the day. Opinions expressed by Forbes Contributors are their own. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. most sites believe Iowa is in the top 5 in states for Nascar popularity. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. (Busch would have still won.). 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Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Gordon scored the most points overall of any driver in 2004, 2007, and 2014. data than referenced in the text. Vendor We all know what Im talking about. Learn more about how Statista can support your business. James: Expect the unexpected on restrictor plate tracks. Sundays race at Auto Club is also down from the second race of the 2021 season. Registration issued by the Sports Wagering Committee of the Tennessee Education Lottery Corporation. And those ways that didnt always involve traditional broadcast TV. 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